ColorTouch (demi-permanent)

Light up your world with colour that shines. Welcome to the world of demi-permanent colour with Color Touch that redefines the professional standard in colour and service.

Number one demi colour from Wella professionals
Up to 57% more multi-faceted colour*
Up to 63% more shine*
Advanced light2 color complex
Ammonia-free gentle cream formula

Stunning shades of 117 shades

*compared to untreated hair


Mixing recommendation:

Baseline: Always mix Color Touch baseline with Color Touch emulsion 1.9% or 4%. Mix at a ratio of 1:2, e.g. 30 g cream + 60 g emulsion.

Special mix: Depending on the desired intensity, mix e. G. 20 g Color Touch baseline shade + 10 g special mix tone + 60 g color touch emulsion. Mix the special mix shades only with color touch baseline shades in a ratio of 1: 2 with Color Touch 1.9% or 4% developer emulsion. Special mix shades can also be used on their own by just mixing with the color touch emulsion. To reduce intensity of tone, mix clear tone 0/00 to reduce colour intensity.

Sunlights: Mix Color Touch Sunlights with Color Touch emulsion 4%. Mixing ratio of 1:2, e. G. 30 g cream + 60 g intensive emulsion. All shades are intermixable and can be used directly after a perm or straightening service. Color Touch sunlights can not be mixed with products from another line, e. G. Color touch baseline or koleston perfect.

Relights: Always mix Color Touch relights with Color Touch emulsion 1.9%. Mixing ratio 1:2, e. G. 30g cream + 60g emulsion.
Must not be mixed with products from another line, e. G. Color Touch or Koleston Perfect. Relights red shades must not be used on a colour depth 6 and lighter.

Plus: Always mix Color Touch Plus with the appropriate Color Touch Plus Emulsion 4%. Mix at a ratio of 1:2, e. G. 30 g cream + 60 g emulsion.


Application & development time:

First time / full head application: Wear suitable gloves. Apply with brush and bowl. For a more efficient application, we recommend using the applicator bottle. Apply color touch mix to pre-shampooed, towel-dried hair – evenly from roots to ends.

Development times:

– Without heat – 20 minutes (or 15 minutes after a perm or straightening service)

– With added heat (e.g. Climazon) – 15 minutes (or 10 minutes after a perm or straightening service)

– If needed, the development time can be extended by 5 minutes.

For relights only:

– Blonde shades: without heat – 5–10 minutes

Would you like further information regarding the brand, or specific technical details?

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