Straighten it

For long-lasting straight hair that looks and feels incredibly lively.




Specifically designed to neutralise results with straighten it mild and intense.

Apply the straighten it ready to use neutraliser using the same quantity as for the straighten it cream used previously, and apply carefully working from strand to strand. Comb the hair straight with a comb and allow the neutralizer to take effect for 10 minutes. Ensure that the straighten it neutraliser is evenly distributed throughout each section during the development time. After the 10 minute development time has elapsed, rinse out the neutraliser thoroughly and shampoo the hair.


Baseline Intense

Intense for normal and resistant hair.

Development time: No heat 15-25 minutes


Baseline Mild

Mild for coloured and sensitive hair.

Development time: No heat 5-15 minutes

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